At the upcoming Toy Fair, the stage could not be better set for the makers of science oriented kits and toys thanks to President Obama’s recent State of the Union address.
President Obama clearly made scientific education and research a priority.
“Half a century ago, when the Soviets beat us into space with the launch of a satellite called Sputnik, we had no idea how we would beat them to the moon. The science wasn’t even there yet. NASA didn’t exist. But after investing in better research and education, we didn’t just surpass the Soviets; we unleashed a wave of innovation that created new industries and millions of new jobs. This is our generation’s Sputnik moment.”
The President rightly highlighted the role of education in this effort. But he called-out parents to take on greater responsibility.
He stated that the responsibility to educate our children “begins not in our classrooms, but in our homes and communities. It’s family that first instills the love of learning in a child. Only parents can make sure the TV is turned off and homework gets done. We need to teach our kids that it’s not just the winner of the Super Bowl who deserves to be celebrated, but the winner of the science fair.”
Science kit makers and the producers of toys that inspire creativity now have a greater opportunity with those parents who are heading the President’s challenge. I am looking forward to finding how the industry is prepared to meet this demand.
Dan Solomon competed in his first science fair in the mid-1970s and now has two elementary-aged children, one of whom is a passionate inventor. An entrepreneur and digital marketing professional, Dan serves on the advisory board for the Smithsonian’s Lemleson Center for the Study of Invention & Innovation.
He will be writing about science kits and toys that inspire scientific inquiry and creativity at the upcoming Toy Fair for Parents’ Choice.